Signage Matters
According to the Small Business Association, an average company receives 50% of their sales due to signage, and 85% of these are from people who live within 5 miles of the location. Other reports show that up to 60% of consumers said that the absence of signs deters them from going into a store.
With stats like that, Calgary business owners can’t afford to overlook the importance of proper signage and commercial lighting. After all, according to Canadian Business, “People often look for what's convenient first. If your sign is the one that stands out, you will be the one who gets their business first.”
Effective Signage and Lighting Products Can Help Calgary Businesses
What happens when more than one sign stands out? That’s where the quality of your signage comes into play. Lighting plays an important role in whether or not your business’ sign is effective.
- Consumers shopping or passing by after dark see a professional and well-lit sign as attention grabbing and appealing
- On the other hand, a dirty, ill-maintained sign suffering from wear, tear, or burnt out bulbs can appear to reflect negligence or a lower calibre of products and service
Commercial Lighting in Calgary Business Signage Can:
- Demonstrate where your store is located
- Draw the attention of impulse and repeat customers
- Create a safe atmosphere during evening hours and deters crime after close
- Help a business located in a darker area showcase its presence stand out from the crowd
- According to some experts, effective signs save businesses money on other forms of advertising
- Advertise for your business and promote your brand 24/7
Before and After Your Lighting Installation: Tips From Experts
We’ve established the importance of having signage, and how essential it is to make sure that signage is of a quality that reflects the calibre of your business. But before booking a sign installation, read these tips from our Calgary lighting product experts:
Before booking a Calgary Commercial Lighting Installation:
- Consult design experts on the look and feel that you want to create with your sign
- Consult commercial lighting and signage experts on how to make your design a reality
- Check zoning rules and requirements
- Decide on the size of your signage
- Make sure the sign is suitable for the weather
- Hire a professional lighting expert or bucket truck service to safely install your sign
Consider ED Lights:
- Have a longer life span and don’t burn out all at once
- Require less maintenance than traditional lighting products
- Come in a range of colors comparable to popular and eye-catching neon signs
Maintaining Your Signs
After installing your sign, maintaining it to keep it in perfect condition is also highly important. Don’t forget to budget for maintenance costs and schedule regular inspections, and to hire the right experts to conduct any repairs.
Hiring a professional handyman and bucket truck service has many benefits including:
- A low-cost, efficient way to install, maintain and repair your lighting products
- Faster completion of repairs
- Virtually no safety risks
- Better value for money through quality work
- No height-related restrictions
If you are concerned about the costs associated with maintenance, LED lights can be a good option. While they may be more expensive up front, LED lighting is an eco-friendly and energy-efficient commercial lighting product.
Contact Us
To find out about how our handyman and bucket truck services can help with all your signage needs including installation, maintenance and repair, contact our Calgary Residential & Commercial Lighting Company today at 403-863-8529 or contact us online.
