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It Must be a Sign: Getting More Eyes on Your Business

In a loud and busy world, sometimes getting back to basics is one of the most effective ways to reach more potential customers. While it is necessary to have multiple marketing strategies, there is some real clout to the tried and true method of having a well-lit exterior sign drawing attention to your business location.

You may not realize it, but there are some important features you won’t want to miss when planning for an outdoor sign that cuts through the noise. Here are some things you need to consider when looking to have a well-lit, attractive sign that grabs the attention of a passerby. Contact us today to learn more by calling 403-863-8529 or by filling out our online contact form.

Signs and Lighting to Increase Your Curb Appeal

Much like buying and selling homes, your business curb appeal matters to attract potential customers. One of the surest ways to give your curb appeal a big boost is through an attractive and well-lit exterior sign. Working with a licensed electrician who can also provide and service outdoor signage will be the best way to ensure you are choosing the most attractive lit sign for your business. Furthermore, an electrician will also take into consideration things such as your exterior outlets, ampage, city codes, and safety regulations.

Picking The Right Sign and Lighting for Your Business

While you might be tempted to just order the cheapest and quickest sign option and put it up, there are some things you will want to consider to get the most bang for your buck and optimize its visibility:

Location, Location, Location! Just like everything in life, the effectiveness of your sign is all about a great location. While your store itself may not be in the ‘perfect’ position, the placement and orientation of your sign can have a dramatic impact. Signs can be installed on your building or free-standing and placed at ideal angles to ensure that they catch everyone’s eyes.

  • Look at Your Surroundings. When deciding exactly what type of exterior sign to use, it’s a good idea to look at the signs around yours. If it is a very bright and well-lit location you may want to use extra bright fluorescent lighting to help your sign stand out amongst the others. If you are in a neighbourhood with soft lighting and not too much else competing with your sign, you may want to go for dimmable LED lighting on your sign that allows you to match it to the surroundings.
  • Consider Your Style. There are many types of signs that you can use to attract attention to your business such as lightbox signs, channel letter signs, and billboards. You will want to pick the right type of exterior signage and lighting that will compliment your branding. Working with a qualified signage and lighting expert will ensure that your new showstopper matches your company image.
  • Work With What You’ve Got. If the budget doesn’t allow for a new sign altogether, you can definitely enhance your currency signage by having an exterior lighting contractor retrofit your current setup with LEDs or fluorescent lights.
  • Leave It to the Experts. When you want to optimize your signage budget,  working with the right lighting consultant is absolutely necessary to ensure your sign will weather the elements, stand the test of time, and help bring more people’s gaze to your business.

Exterior Lighting Solutions for Your Business

Adding lighting to your business’ existing signage, or by changing it out altogether for an updated, well lit exterior sign, is an excellent idea to spruce up the outside of your Calgary business, increase your curb appeal, and at the same time, get more eyes on your brand.

The exterior lighting specialists at FM Lighting & Electrical are your go-to company in Calgary and area for all of your interior and exterior lighting services. If you are looking for a properly installed, well-lit sign for your business, call 403-863-8529 or reach out by filling in our online contact form below.


Q: How do you light an exterior sign?
A: Exterior lighting can enhance your outdoor signs by making them look better and helping them stay visible all night long- well after you are closed for business. Some options to keep your Calgary company’s sign well lit are:

  • Canopy Lighting
  • Pole Lights
  • Decorative Lighting
  • Motion Sensors

Whatever your business needs, FM Lighting & Electrical is your Calgary lighting specialist.

Q: How much does a light-up sign cost?
A: The cost of a lit sign for your business varies based on the style of sign, size, type of lighting used, and what the actual sign is made of. Fortunately, the team at FM Lighting & Electrical has exterior sign and lighting options for all budgets and sizes. Reach out for a consultation for your Calgary and area business.

Q: What is the best type of lighting to use outside?
A: There are a few different options that will last outside and provide the lighting effects you are looking for, but one of our best options to keep your costs down and require little to no maintenance is LED lighting. What’s best is LED lights can come in many different shapes and sizes to suit your exterior style and signage.

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