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How Great Signage Is Good For Business

How Great Signage Is Good For Business

Great outdoor signage is more than just putting the company name or logo up, it’s a way to bring in more customers and to boost business. Great exterior lighting and signage signals to customers that they are in a welcoming environment that is well maintained and reputable. Businesses that look run down or dimly lit do not draw attention and they can seem dingy and uncared for, especially when it’s dark out, which happens very early in the day during Calgary winters.

Help welcome your customers before you even say hello by showing them your hours, directions, products and company logo. Here are 6 ways that good outdoor sign installation and repair can help your business excel.

Why Signage Benefits Your Business

Establish Branding. Creating a distinct and recognizable logo and consistent branding helps people to remember your business. Giving them something visual to associate with your business will help them to remember you, what you represent, and what products or services you offer. Having something easily identifiable and simple to remember is an effective way to stay in the customer’s minds. 

Use Effective Marketing. Large companies pay incredible amounts of money to marketing teams for logo design and company colour schemes. This is because an easily remembered logo creates familiarity with customers and the right colour schemes utilizes colour psychology to elicit positive responses from the public. Your sign should also elicit a positive response and use welcoming symbols or colours that correspond with the products or services you offer.

Cost-Effective Advertising. Instead of paying for ads on multiple benches or across buses, a well done, eye-catching sign can be just as, if not more, effective. Remember that you want to elicit instantaneous positive emotions from people while getting their attention as they go by. Having a good sign in front of your business will make it look more attractive and inviting.

Communicate Simply. Your sign has a message to convey, so make sure people can tell what that is. A simple “open” sign, for instance, lets the people quickly know the status of the shop. Having signs with an illegible font or having too many signs that pull customer focus away can be distracting and confusing. Keep it simple, clean, and easy to read.

Reflect Your Quality. If a sign is faded, cracked, run down, or damaged in any way, it reflects poorly on the business. When people see advertising that looks worn, they associate the business with low quality or a lack of care. Having a bright, well maintained sign signifies that you are modern, attentive, and that your business can afford decent signage. In the customer’s eyes, your quality of signage is a reflection of your quality of work or product.

Have An Edge. It benefits you to be the best looking business on the block. Good, eye-catching signage that gives the customer a positive sense of your business is enough to make them go to you first instead of your competitors who don’t look as professional or high quality as you.

Get Your Business Name In Lights With Fluorescent Man Lighting and Electrical In Calgary

In a competitive market, great outdoor sign installation and exterior lighting can make all the difference. You need a way to stand out from the crowd and effective signage can make you outshine your competitors. For top quality LED outdoor sign installation, contact the experts at Fluorescent Man Lighting and Electrical in Calgary. Our team of highly skilled lighting contractors can set your business up with high quality and appealing outdoor signage and external lighting. If you want better advertising for your business, call us at 1-403-863-8529 or fill out the online contact form and one of our commercial electricians will install the signage of your choice.


Q: What types of outdoor sign installations do you offer?
A: Fluorescent Man lighting and Electrical in Calgary offers

  • Illuminated signs
  • Pylon signs
  • Pole signs
  • Channel letter signs
  • Lightbox Signs
  • Billboards

Q: Do I need a professional to do my sign repair and installation?
A: It is highly recommended that you use one of our professionals at Fluorescent Man Lighting and Electrical in Calgary, as we have the knowledge and experience to do a good looking job quickly and safely. Since we often do outdoor sign installations, we can give professional advice and offer our licensed services so that if you experience any issues later on we can come correct it. Overall, it is better to have a professional install your outdoor sign.

Q: What is the best type of outdoor lighting to use?
A: There are a few different options that will last outside and provide the lighting effects you are looking for, but one of our best options to keep your costs down and require little to no maintenance is LED lighting. What’s best is LED lights can come in many different shapes and sizes to suit your exterior style and signage.

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