You’ve surely noticed those vibrant lighted signs while driving around the city. After all, when’s the last time you’ve missed one of McDonald’s iconic golden arches?
Your business deserves that same kind of attention-grabbing signage. Did you know that over 50% of prospective customers say that poorly maintained business signs deter them from choosing a business? Indeed, your business sign can make or break your custom, so make sure it’s properly maintained and well-lit!
Your business sign tells customers who you are, where you are, and, in some cases, what you do. Neglecting an old or burnt-out sign can actually cost you more money by underselling your business.
According to the Small Business Administration, lighted signs offer the most effective forms of advertising for the least cost. Think of a lighted sign for your business as having a dedicated media outlet working 24/7 just for you. With unique and vibrant signage, you can capture the attention of potential customers instantly and build stronger brand awareness in your community.
4 Benefits Of Illuminated Business Signs
Increased Visibility
There’s no denying it: lighted business signs are more eye-catching and impressive. The brightness and vibrancy of illuminated business signs make them stand out from far away—even in the night. A well-designed and well-lit business sign complements your business’ reputation, accentuates your customer service, and sets your organization apart from your competition. People passing by notice your sign, which means that your business is exposed to new potential customers 24/7.
Professional Perception
A well-lit business sign can look very classy. If you want your business to appear as more professional and luxurious than that of your competitors, tasteful lighting signage is a must. There is nothing more off-putting than a sign with a flickering or burnt-out lightbulb.
Energy Efficiency
Keeping your business signs illuminated 24/7 may seem costly, but not if you choose LED lights. Modern LED lights consume 80% less energy than traditional neon bulbs and can last for up to 100,000 hours. Additionally, unlike neon lights, LED bulbs do not get washed out when exposed to direct sunlight or poor weather conditions. LED bulbs are also built to last and do not contain gases that can leak.
Low Maintenance
LED business signs are easy to maintain; they come with top-notch efficiency and brightness and last a long time. You will not have to worry about replacing burnt-out or broken bulbs for years to come. LED bulbs also have the added benefit of being environmentally friendly. They can keep minimizing your business’s energy footprint.
Conclusion
Your light-up sign should be a big component of your marketing plan and is often the most cost-effective strategy for 24/7 advertising. First impressions are everything in the business world, and ensuring your business sign is clear and visible does exactly that. Customers are also going to feel more comfortable and safe visiting your business at night.
Simply put, illuminated business signs are just more memorable than other signage alternatives.
Designed to meet your every requirement and exceed your expectations, Fluorescent Man Lighting & Electrical’s customized residential/commercial lighting maintenance programs will showcase your brand, improve your efficiency, increase security and enhance the environment of your home or office.
Contact our team today so we can help you create a lighting maintenance plan suited to your specific needs and budget.
FAQs
Can I upgrade my current sign to LED lights or will I have to buy a whole new sign?
You can upgrade your current sign to LED lights without having to replace the sign itself. Fluorescent and neon lighting systems do not last nearly as long as LED lights and are harmful to the environment. Upgrading to LED lights will ensure your sign stays lit and visible for many years to come.
Are you able to repair a sign if it is already hanging up high?
Yes, FM Lighting & Electrical owns our own bucket truck that can extend up to 35 feet in the air. This allows for easy and safe repairs of elevated signs.
Will LED lights help me save money?
Yes, they will! LED lights don’t emit wasted heat energy, which allows them to last for many years. They are also more environmentally friendly than traditional neon signs and can easily withstand harsh weather conditions.
